GoTo has launched a new co-browsing capability within its contact center, giving agents the ability to securely assist their customers within their web browser and provide more effective help via a single communications and support solution.

Most commonly used in customer service scenarios to improve online conversions and experiences, by having co-browsing software in place, agents and customers can collaboratively “browse” a website, web application or mobile app together in real time.

As businesses overwhelmingly look to consolidate their tech stack, by enabling co-browsing from within the GoTo application, customers will have a solution that allows them to fully serve their customers all in one place, GoTo said in a press note.

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