No matter the analogy about data — that it’s the lifeblood, fuel, engine, or new oil — business leaders have little doubt about its importance to driving decision making and delivering business value.

The challenge for many leadership teams is that not everyone in the organization shares that vision of data’s power and possibilities. Often, they don’t embrace data for decision-making because they don’t have easy access to the right tools and license to explore data for ideas and opportunities.

A true data-driven culture “treats data as a strategic asset of the company by making data widely available and accessible,” writes Ishit Vachhrajani, enterprise strategist with AWS. “It focuses on capturing, cleaning, and curating meaningful data from across the business. It promotes frequent experimentation to learn and improve.”

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